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Horizon Organic Milk

At supermarkets like Publix, Kroger, Aldi, etc., the price for this milk is higher than most, and, for me, I always thought it wasn't worth the price. From my research during grocery runs, most of the time when milk was out, these cartons would still be on the shelves, making my hypothesis correct that the price was too high for what customers were paying for. However, if they had better packaging, especially the single-serve milk cartons for kids, that may make their customers feel that the price paid is worth it.

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Target Audience

Status Seeking Singles (G24): Aged 36-45, $50-74k, single-family households. Tech use: above average. Single city dwellers, highly educated and upwardly mobile. Professionals, physically fit, and foodies. 


  • No Genetically Modified Organisms (GMOs), no added hormones, no antibiotics, no toxic persistent pesticides, and humane treatment of cows.

  • 50% more vitamin D than typical milk in every serving

  • Horizon Organic Milk has 4.5 msg and 25% more DV vitamins (10% more daily value) than typical milk. Normal whole milk has 2.5 msg and 15% vitamin D.

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Key Message

Made from loved cows


  • Packaging redesign (single-serve milk cartons for kids)

  • In-store stickers

  • Billboards

  • Posters

  • Mock-ups

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