Google Translate

We needed to create a campaign that highlighted unity, diversity, and inclusivity; and so we chose Google Translate. Although it's an application that most people don't really think of when they think of brands people use, it is one of the most used applications, especially when it comes to languages. Everyone speaks in a language, whether it's known to many or not. But one of the very first things we think about when we meet someone new is if they'll understand what we're saying and if we can communicate with them. And if we can't, how do we make each other more comfortable conversing with one another.

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This was what we came up with.